Communications and Tactical Marketing Project Examples:
Researched and implemented tactical initiatives for a start-up company including website development, electronic advertising, print advertising, newsletter sponsorships, database acquisition/management, print/electronic direct mail/e-mail programs, tradeshows, creative and messaging.
Oversaw advertising, promotions, and pricing for Delta Air Lines' leisure program.
Created cost effective marketing collateral for a start-up company that included company positioning, messaging, and company features / benefits.
Managed a $7MM nationwide newspaper advertising budget in collaboration with Delta Air Lines.
Established and managed two marketing budgets totaling $2.6MM annually. Integrated these budgets in association with the company’s primary brand plan.
Identified, negotiated and launched a targeted consumer campaign in USA TODAY and PARADE Magazine.