The New Business Builder - Communications

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Communications and Tactical Marketing Project Examples:

Researched and implemented tactical initiatives for a start-up company including website development, electronic advertising, print advertising, newsletter sponsorships, database acquisition/management, print/electronic direct mail/e-mail programs, tradeshows, creative and messaging.

Oversaw advertising, promotions, and pricing for Delta Air Lines' leisure program.

Created cost effective marketing collateral for a start-up company that included company positioning, messaging, and company features / benefits.

Managed a $7MM nationwide newspaper advertising budget in collaboration with Delta Air Lines.

Established and managed two marketing budgets totaling $2.6MM annually. Integrated these budgets in association with the company’s primary brand plan.

Identified, negotiated and launched a targeted consumer campaign in USA TODAY and PARADE Magazine.