Business Coaching and Branding Project Examples:

Directed all aspects of brand management for a $100MM unit for Holiday Inn with 29 locations throughout North America and an additional 15 locations throughout the world.

Initiated cross-departmental and divisional strategies for product distribution, product consistency and product improvement. Quality initiatives led to a property failure rate of 37%, which drove product standardization.

Monitored and acted on consumer and market trends related to areas such as product distribution, product integrity, product awareness, price/value perceptions, consumer needs and consumer satisfaction.